Philippe Ruttens
Philippe is a B2B Marketing Performance Coach helping transform B2B teams & CMOs into ROI engines.
He’s worked with many CEO/CMO’s, companies and teams struggling to quantify the ROI of their Marketing & Sales efforts. Based on his 26 years’ B2B marketing experience helping international clients transform their marketing & sales operations, he developed a structured 100%-pragmatic coaching program to measure and boost ROI in B2B companies.
Through a short audit and using templates, benchmarks and tools to focus on your 20-80, he coaches B2B CMOs and marketing teams to manage the right KPIs, develop a simple dashboard, roadmap and adopt a disciplined & flexible way of working towards maximum performance. The outcome is growing leads, opportunities and revenue generated from marketing, from quick wins this quarter to a sustainable 12-18 months journey.
Other fun facts about Philippe:
- Core expertise in seven industry sectors: Healthcare, Logistics, Telecom, Financial, Professional Services, Industrial and Manufacturing
- 80% focus on Demand Generation, ROI Audits, Marketing & Sales alignment, KPIs analysis, Dashboards, Funnel & Campaigns optimisation…
- Speaker at worldwide webinars on BRIGHTTalk and B2B Marketing events
- in 2019 alone: over 1200 hours coaching & transforming B2B marketing teams into ROI engines
- As a Team Lead, Coach, Consultant, Workshop facilitator or Interim Manager
To connect with Philippe:
